Who doesn’t want a kickass Online Presence?
Congratulations! You are new to business ownership and have a million things to do and on top of everything else, you don’t know the first thing about marketing. To compound that, most marketers won’t even share without you giving them every piece of contact information and your first born to “download their secret formula.” We all know what those lead to….spam and unwanted inbox noise. It is really not that hard. I am not keeping my marketing secrets locked away in a vault, like a hidden treasure map. Here is the lowdown on how to build a remarkable digital footprint for your brand. After all, what good does a secret do for us and our trusty team?
Step 1: Halt! Don’t Advertise Yet
Here’s the first scoop most “marketers” won’t share – STOP! Hold off on the advertising until you’ve built your digital footprint. What’s a digital footprint, you ask? It’s like getting the search engines gossiping about you as if you’re Hollywood’s latest sensation.
Step 2: It’s More Than a Website
Your digital footprint goes beyond your website or landing page. To make search engines chat about you like you’re the town’s hottest topic, start by connecting Google My Business to your marketing arsenal. Even better, get Google and Bing chatting with a simple sync, so all the search engines that aren’t Google are talking about you like hot gossip.
Step 3: Choose Your Social Network Wisely
Time to become a social butterfly – online, that is. But don’t go all-in everywhere, because not all social networks are your besties. Be wise and choose the ones that match your target audience. Remember, each platform has its unique purpose. So, do some research and make smart choices.
Step 4: Connect with Leads Services
For those in the real estate and construction trades, we’ve got a pro-tip for you. Connect with lead services companies like Angi, CraftJack, and Thumbtack. They won’t cost you an arm and a leg, and they’re like secret SEO weapons (wink).
Step 5: Time to Roll Up Your Sleeves
Now, the real work begins. You have two options: hire someone to do the legwork for you, or channel your inner DIY enthusiast. Start posting regularly on your social channels, and connect your website and Google as much as possible. Cross-posting is your secret weapon.
Step 6: Google – The Social Guru
Google has evolved into more than just a search engine; it’s now your digital social platform. You can post, share offers, showcase products, upload pictures, and even flaunt short videos. But here’s the golden rule – ask for reviews! The more, and the better, the merrier. Google loves you when you’re the influencer of the year. Want to know more about how to leverage Google?Read the “Google Trifecta”
Bonus Tip: Beware of Chat Bots
Sure, chat bots are all the rage, but use them sparingly. Remember, they’re not mind-readers, and they can’t mimic your unique style or humor. Always double-check your work for grammar, phrasing, and punctuation. Emotion is not on their vocabulary list.
The not-so-secret secrets of building a killer online presence. Get out there, create your digital footprint, and let the online world become your playground. And remember, the unicorns are standing by, just in case! 😉